Soundraiser is now NotNoise

Today I’m excited to share that Soundraiser is now called NotNoise.

This isn’t just a name change. It’s a new chapter—and one that comes from a very personal place. NotNoise was born from a simple but powerful mission: to help independent musicians get their music heard.

I’ve been releasing music for over 15 years. I know how much time, heart, and energy goes into every song. And I know how it feels when you finally release it… only to watch it disappear into an algorithm, barely reaching a few plays. It’s frustrating. It’s demoralizing. I’ve been there.

At the same time, I’ve spent the last decade inside the music industry—leading global music and artist programs at Red Bull, building artist marketing campaigns at Amazon Music, and most recently, working at Spotify as Artist Partnerships Lead. I’ve seen how the system works—how music platforms, marketing, and algorithms actually operate. And more importantly, I’ve learned how independent artists can make that system work for them.

NotNoise is built on that experience—and on the desire to make things easier for artists who are out there doing it on their own.

We started with something simple: smart links for music. But that was just the beginning.

Here’s what’s already live on NotNoise:

Playlist pitching to real, vetted curators—no bots, no shady promises
Advanced analytics and real-time Spotify Popularity Score tracking—so you can finally understand what’s working, where your fans are coming from and what are your chances of making the algorithm work in your favour.
Fan retargeting that actually makes sense—when someone clicks your SmartLink, you can reconnect with them later through Instagram and Facebook ads, without needing to be a tech expert.

And here’s what’s coming next:

AI-powered music ads, trained on thousands of campaigns, so you can run effective promotions in just a few clicks
Social media automation tools that help you generate posts, schedule them across platforms, and get smart suggestions on what to share and when

We want to make promoting music as easy and straightforward as possible—so you can focus on what you love: making music.

Whether you’ve been with Soundraiser from the start or you’re just discovering us now, thank you for being here.
I truly believe we can change this industry from the ground up—and I’d love for you to be part of it.

Ezequiel de la Parra
Founder, NotNoise

P.S.We’ll be rolling out new features over the next few weeks. Stay tuned—and if you have feedback, ideas, or just want to say hi, send a message to hello@notnoise.co. I read everything.