Changelog

We're kicking off 2026 with a massive update to help you market your music like a pro. You can now run Spotify Pre-Save campaigns directly from your smart links dashboard, ensuring your fans are ready the moment your track drops. We've also added TikTok and Google Ads tracking for serious marketers, and gave the entire dashboard a fresh, mobile-friendly redesign.

Key Features

Pre-Release Links

Capture fan emails before your release drops. On release day, we notify them with links to stream your music everywhere. Build your mailing list while driving first-day streams.

Brand New Dashboard

We've completely rebuilt the dashboard to be faster and easier to use, especially on mobile. The new navigation sidebar helps you get where you need to go with fewer clicks, so you can spend less time managing links and more time making music.

Multi-Platform Ad Tracking

Ready to scale your marketing? We've added support for TikTok Pixels and Google Ads tags, alongside our existing Meta (Facebook/Instagram) integration. This lets you retarget fans who visited your links and track exactly which ads are driving conversions.

Additional Improvements

• Playlist Pitching: Our internal system is now smarter and we're focusing on providing you with more qualitative insights, giving you better advice on production and structure for future releases.
• Simplified Tiers: We've renamed our plans to better reflect their value. "Starter" is now Pro, and "Pro" is now Max. Same great features, clearer names.
• Faster Loading: We've optimized the underlying tech so your smart links load even faster for fans.

Overview

We've shipped two major updates to smart links that give you more control over how your links look and sound. You can now customize your link's theme and branding, see how many fans are subscribed, and let visitors preview audio directly on your link before clicking through to streaming platforms.

Key Features

Theme Customization

Design your smart link to match your brand. Choose from light and dark themes, customize colors, and control how your branding appears. Your link now reflects your unique style while maintaining a professional look across all devices.

Preview Mode

Take full control of your link's visual identity. Now you can see exactly how your link looks on mobile and desktop as you make changes, no guessing required.

Audio Preview

Let fans hear a sample of your track directly on your link. The audio player stays visible and ready to play, so visitors can preview your music before deciding where to listen. Audio automatically stops when they click through to a streaming platform, keeping the experience smooth.

How to Use

1. Create or Edit a Smart Link: Open your dashboard and create a new link or edit an existing one
2. Design Section: Look for the new "Customize" section in the editor
   • Choose your theme (light/dark)
   • Toggle branding elements on/off
   • Preview changes in real-time on mobile and desktop
3. Audio Preview: Add an audio preview URL when creating your link
   • The player appears on your link automatically
   • Fans can preview before clicking to their favorite platform
4. Save & Share: Your customized link is ready to share immediately

Additional Improvements

• Light Theme Styling: Enhanced visual design for light mode to ensure your link looks great in any lighting
• Preview Performance: Faster, more reliable preview rendering as you edit
• Mobile Optimization: Better spacing and layout on smaller screens
• Editor Stability: Fixed race conditions and improved responsiveness while editing

Learn More

• Visit your Smart Links dashboard to customize your smart links
• Need help? Contact our support team

This week, we've been improving the payment experience.

We identified that customers were facing difficulties when upgrading from Starter to Pro, or conversely downgrading or canceling subscriptions.

Applied Prorations to Subscriptions

When upgrading in the middle of a subscription, a new subscription would start and new charges would be applied. However, this meant you would pay new fees without fully utilizing the features you paid for in your existing subscription. So now, when you upgrade your subscription plan in the middle of a billing cycle, we proportionally charge based on the time you used each plan.

Enhanced Billing Menu

You can now upgrade, downgrade, or cancel your plan from the billing menu. To cancel your subscription, click Manage Subscription.

Until now, upgrade modals only appeared when trying to use locked features, making it difficult to upgrade your plan. Now it's accessible from the billing menu.

Additionally, you can now view invoices in the billing menu without external links.

Next

• Improvements to various metrics and user information
• New dashboard UI coming soon

Built this week from Madrid, Buenos Aires, and Seoul.
Artists, do what you love! We'll help you with it.

This update represents months of focused work to make NotNoise the most powerful and user-friendly platform for independent artists. We're excited to see how these new features help you grow your music career!

Smart Ads Launch

Social media advertising is by far the most effective tactic to increase listeners for your music. But running ads is complex and time-consuming, and we know how much you value your time. After all, you want to focus on making music, not marketing. That's why we've spent the last six months developing this comprehensive social media advertising platform. Our system automatically creates major-label-grade advertising campaigns with just a few clicks, using millions of data points to optimize for your music's success.

How It Works - Simple & Powerful

1. Smart Campaign Creation: Select your track and set your budget - our AI analyzes your music data to create the perfect targeting strategy.
2. AI-Powered Ad Texts: Our system generates compelling ad copy variants tailored to your music genre and target audience.
3. Automated Video Creation: We combine copyright-free videos from Pexels with your song audio preview to create professional-looking ads automatically.
4. One-Click Launch: Set up your campaign in minutes and let our technology handle the rest.

What Makes This The Ultimate Feature To Grow Your Music

• Real-time Performance Tracking: Monitor reach, clicks and engagement as campaigns run. All your Smart Links now have automatic tracking.
• Smart Audience Targeting: Dynamic interest grouping and precise demographic targeting.
• Advertising that grows your track on Spotify: Our ads system is directly plugged into the Spotify API, which means that we’re able to track the impact the campaign is having on your Spotify Popularity Score (the metric Spotify uses to include your music in algorithmic playlists) and automatically adjust the campaign and optimize it to make sure we’re showing the ads to the people who are most likely to become your fans.
• Creative Studio for the Visuals: You get professional results without needing design skills or advertising expertise. We've built a tool that automatically creates world-class social media advertising campaigns with top-notch visuals and texts.

Artist-First Architecture + Enhanced Dashboard

Your account is now centered around your artist(s) for a more intuitive and powerful experience. We've completely reimagined the dashboard to put your music career first.

What's New

• Artist Overview Dashboard: See your complete artist profile with Spotify performance metrics
• Artist Popularity Score: Real-time display of Spotify's key metric for playlist placement
• Monthly Listeners Tracking: Live data from your Spotify artist insights

Smart Link Integration

• All your Smart Links are now organized by artist for better management
• Quick access to promote any track directly from the dashboard
• Enhanced analytics showing performance by artist and track

How to Get Started

Log in to NotNoise, then search and select your artist from the existing list. That's it! Your dashboard and tools now center on that artist.

Migration for Existing Users

• If you had one artist, we've automatically connected it to your account
• If you had multiple artists, we've created a temporary placeholder artist with your account name and moved your existing Smart Links there.
• You can easily re-link items to the correct artist as you go.

Pricing Updates

Subscription Plan Changes

We've updated our pricing to reflect the incredible value we're delivering but maintaining it affordable for everyone, so we decided to add new tiers, so you can pay accordingly to your career stage and the needs you have.

Playlist Promotion Campaign Updates

We've negotiated better rates with our curator network and passed the savings directly to you:

Silver Campaign: We pitch your music to 20 playlist curators for $100 (10% - 25% extra discount if you have a subscription plan)

Gold Campaign: We pitch your music to 35 playlist curators for $175 (10% - 25% extra discount if you have a subscription plan)

Platinum Campaign: We pitch your music to 50 playlist curators playlists for $250 (10% - 25% extra discount if you have a subscription plan)

Yes! The paid plans pay by themselves if you do just one campaign per month.

Important Notes

• No price increases for existing users: If you're already a Breakout/Pro subscriber, your price remains exactly the same forever.
• New pricing applies only to new subscriptions: We value loyalty and will never increase prices for current users.
• All savings passed to you: We maintain zero platform fees on social media ads and reduced promotion costs.

Design & User Experience Improvements

We believe that tools should not only work well, but look and feel amazing too. That's why we've invested heavily in creating a product that's both powerful and beautiful.

What's New

• Complete Interface Redesign: Modern, minimalist design that puts your content first.
• Enhanced Visual Hierarchy: Better organization of information for faster task completion.
• Artist-Centric Visuals: Your own artist images and assets integrated throughout the interface.

Performance Improvements

• Faster Load Times: Optimized components and fast loading.
• Smoother Animations: Subtle motion that enhances rather than distracts.
• Mobile-First Design: Perfect experience on all devices.

The result is a platform that feels like it was built specifically for independent artists - intuitive, beautiful, and powerful. We hope you love using it as much as we loved building it.

We’ve been rebuilding behind the scenes—here’s what’s new:

• Total Codebase OverhaulAfter weeks of development, we rewrote the entire app from scratch. This gives NotNoise a powerful, stable foundation to grow faster, ship features quicker, and keep up with your creative needs.
• Cleaner, Smarter Smart Link AnalyticsThe Analytics page got a full redesign: less clutter, more clarity. Now it’s easier than ever to track your Smart Link performance and understand what’s working.
• Fully Reworked Help & DocsLost? Confused? Our revamped Docs section is now your go-to source of truth for how everything works—accessible, clear, and up-to-date.
• New Look for the Smart Link DashboardWe refreshed the visuals and made it easier to navigate. You can now switch between Table and List views to manage links the way you prefer.
• Dedicated Social Media Asset SectionAll your generated social media content now lives in one central place in the dashboard. No more hunting around for past assets.
• Properly Sized Social ImagesFixed: Images generated from Smart Links are now perfectly sized for social media. No more oversized posts throwing off your layout.
• Design & Navigation TweaksWe made subtle polish passes across the platform—everything now looks and feels cleaner, faster, and more intuitive.
• Mobile Performance FixesThe site now loads smoothly and functions properly across all mobile devices.

Today I’m excited to share that Soundraiser is now called NotNoise.

This isn’t just a name change. It’s a new chapter—and one that comes from a very personal place. NotNoise was born from a simple but powerful mission: to help independent musicians get their music heard.

I’ve been releasing music for over 15 years. I know how much time, heart, and energy goes into every song. And I know how it feels when you finally release it… only to watch it disappear into an algorithm, barely reaching a few plays. It’s frustrating. It’s demoralizing. I’ve been there.

At the same time, I’ve spent the last decade inside the music industry—leading global music and artist programs at Red Bull, building artist marketing campaigns at Amazon Music, and most recently, working at Spotify as Artist Partnerships Lead. I’ve seen how the system works—how music platforms, marketing, and algorithms actually operate. And more importantly, I’ve learned how independent artists can make that system work for them.

NotNoise is built on that experience—and on the desire to make things easier for artists who are out there doing it on their own.

We started with something simple: smart links for music. But that was just the beginning.

Here’s what’s already live on NotNoise:

• Playlist pitching to real, vetted curators—no bots, no shady promises
• Advanced analytics and real-time Spotify Popularity Score tracking—so you can finally understand what’s working, where your fans are coming from and what are your chances of making the algorithm work in your favour.
• Fan retargeting that actually makes sense—when someone clicks your SmartLink, you can reconnect with them later through Instagram and Facebook ads, without needing to be a tech expert.

And here’s what’s coming next:

• AI-powered music ads, trained on thousands of campaigns, so you can run effective promotions in just a few clicks
• Social media automation tools that help you generate posts, schedule them across platforms, and get smart suggestions on what to share and when

We want to make promoting music as easy and straightforward as possible—so you can focus on what you love: making music.

Whether you’ve been with Soundraiser from the start or you’re just discovering us now, thank you for being here.
I truly believe we can change this industry from the ground up—and I’d love for you to be part of it.

Ezequiel de la Parra
Founder, NotNoise

P.S.We’ll be rolling out new features over the next few weeks. Stay tuned—and if you have feedback, ideas, or just want to say hi, send a message to hello@notnoise.co. I read everything.