Feature.fm is the most popular smart link platform for independent artists. It does a lot of things well. But it has trade-offs worth understanding before you commit, especially around analytics retention, email access, and pricing. Here's an honest comparison.
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Feature.fm is a solid platform. These are specific areas where I think it falls short.
Feature.fm's free plan keeps 7 days of analytics. The $8/mo Basic plan keeps 28 days. The $19/mo Artist plan keeps 90 days. Only the $39/mo Pro plan gets lifetime retention. If you downgrade, you lose access to historical data beyond your new tier's window. This is clearly stated on their pricing page.
On Feature.fm's $8/mo Basic plan, you can access 50 emails per link. On the $19/mo Artist plan, 200 per link. Unlimited email access requires the $39/mo Pro plan. If your campaign collects more emails than your tier allows, you'll need to upgrade to access them all.
Feature.fm's Spotify pre-save flow requests permissions that some fans find broad. Per Feature.fm's own troubleshooting docs, incomplete pre-save processes are a common issue. They've added a one-click flow to reduce friction, but the initial authorization still requests third-party app access.
Feature.fm gives you tools and a dashboard, but no human campaign support at any tier. If your campaigns aren't performing, you'll need to troubleshoot on your own or consult their help docs. NotNoise includes campaign guidance on paid plans. That's a real difference, not just marketing.
I work at NotNoise, so I'm biased. But I've tried to make this comparison honest. Feature.fm wins in some areas.
The process is straightforward. The main thing to know: export your data before you downgrade, since analytics retention is tier-dependent.
Because Feature.fm's analytics retention is tied to your plan tier, export your campaign history, fan emails, and conversion data while you still have access. This isn't a scare tactic. It's their documented policy.
Feature.fm Export GuideSign up for the free plan. No credit card required. Set up your artist profile and get familiar with the dashboard.
Start FreeCreate new smart links for your active releases. This takes a few minutes per release. Your old Feature.fm links will continue working for existing visitors.
Replace Feature.fm links in your Instagram bio, TikTok, Spotify profile, and anywhere else you've shared them.
Add your Meta, TikTok, and Google pixels. NotNoise includes pixel support on all plans, including free.
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Honest answers about how the two platforms compare.
Free plan, no credit card. I think it's worth trying, but I'm biased. Judge for yourself.