Tracking ad performance

Your ad dashboard shows how your campaign is performing. Here is what each metric means and what to look for.

Key metrics

Impressions show how many times your ad was displayed. Reach shows how many unique people saw it. Clicks show how many people tapped through to your smart link.

Cost metrics

CPM (cost per thousand impressions) tells you how expensive it is to show your ad. CPC (cost per click) tells you how much each click costs. Lower is better for both.

What is a good result

For music ads, a click-through rate above 1% is good. Cost per click under $0.50 is excellent. These vary by genre and targeting, so compare your campaigns to each other over time.

Learning from results

If your CTR is low, your creative might not be stopping the scroll. Try a different hook or image. If CTR is good but clicks are expensive, adjust your targeting to be more specific.