Budget and targeting

Your budget determines how many people see your ad. Targeting determines who sees it. Getting both right is key to a successful campaign.

Setting your budget

Start small with $20-50 to test. Once you see results, scale up. A $100 campaign over 5 days often performs better than $100 spent in one day.

How targeting works

We target fans of artists similar to you. Tell us 3-5 artists your fans also listen to, and we find people who follow them. The more specific, the better.

Geographic targeting

By default, we target countries where streaming pays well (US, UK, Germany, Australia). You can adjust this based on your existing fanbase or touring plans.

Campaign duration

We recommend 5-7 days minimum. This gives Meta time to optimize delivery and find people most likely to engage. Shorter campaigns often cost more per result.