Setting up tracking pixels
Add Meta, TikTok, and Google tracking pixels to measure your ad performance.
Tracking pixels help you measure how well your ads are working. When a fan clicks through to Spotify after seeing your ad, you can track that conversion.
Supported platforms
NotNoise supports tracking pixels from Meta (Facebook and Instagram), TikTok, and Google Ads. You can use one or all three on the same smart link.
Add a pixel
1. Open your smart link editor and find the Tracking Pixels section.
2. Toggle on the platform you want to track.
3. Paste your Pixel ID from your ad account. For Google Ads, you also need your Conversion Label.
What gets tracked
NotNoise fires a PageView event when someone lands on your smart link, and a Lead event when they click through to a streaming platform. This helps ad platforms optimize for fans who actually listen.
Pro plan required
Tracking pixels are available on Pro and Team plans.
Last updated: January 8, 2026
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