Glossary

Music marketing has its own language. Here are the terms you will encounter.

Smart Link

A landing page that lets fans choose their preferred streaming platform. One link for all services.

Pre-save

When fans save your unreleased track to their library. It automatically appears when you release.

Tracking Pixel

A piece of code that tracks visitor behavior for ad platforms like Meta, TikTok, or Google.

Click-through rate (CTR)

The percentage of visitors who click on your link. Higher CTR means your content is compelling.

Curator

Someone who creates and manages playlists on streaming platforms. Getting on their playlist exposes you to their followers.

Conversion

When someone takes a desired action, like clicking through to Spotify from your smart link or signing up for your email list.