# NotNoise - Complete Documentation > The all-in-one music marketing platform for independent artists **Website:** https://notnoise.co **Pricing:** https://notnoise.co/pricing **Quick Reference:** https://notnoise.co/llms.txt ## About NotNoise NotNoise is a SaaS platform that helps indie musicians and labels with: - **Smart Links:** One link for all streaming platforms with analytics - **Meta Music Ads:** Run Instagram/Facebook ads without Business Manager - **Playlist Pitching:** Get placed on Spotify playlists by real curators - **Analytics:** Real-time streaming and engagement data - **Email Capture:** Build your fan list directly from your links --- ## Documentation # What is NotNoise (https://notnoise.co/documentation/what-is-notnoise) NotNoise helps independent musicians promote their music with smart links, playlist pitching, smart ads and analytic tools. ## **What is NotNoise?** NotNoise is a music promotion platform for independent artists and labels. It combines smart links, playlist pitching, smart ads and analytics into a single workflow. Most promotion tools solve one problem. Smart links here, playlist submissions there, ads somewhere else, analytics distributed across multiple "For Artists" apps. NotNoise integrates everything you need to promote your music so you spend less time managing tools and more time making music. ## **Core features** ### **Smart Links** Create a single link that routes listeners to their preferred streaming service. Supports Spotify, Apple Music, YouTube Music, Amazon Music, Deezer, Tidal, and more. Add it to your bio, share it in messages, or include it in press materials. You can create Smart Links for your released songs, or Pre-Save pages to drive anticipation before your next release. ### **Smart Ads** Running effective music ads requires technical setup most artists do not have time to learn: pixel configuration, audience building, conversion tracking, creative optimization. Major labels have teams for this. NotNoise handles it. Upload your assets or generate video ads with our creative tools. We build targeting from genre signals, comparable artists, and your listener geography. Campaigns optimize toward streaming conversions, not vanity clicks. You set the budget, we handle the rest. ### **Playlist Pitching** Our A&R team listens to your track, hand-picks curators from our vetted network, and personally pitches on your behalf. You get a transparent report with placements, curator responses, feedback, and actionable next steps. Real humans, real curators, no bots. Placements are not guaranteed. This is organic outreach with honest feedback. ### **Analytics** See how your music is performing across 15+ platforms in one dashboard. Streams, monthly listeners, followers, playlist placements, Shazams, and social stats from Spotify, Apple Music, TikTok, Instagram, YouTube, and more. NotNoise does not just show you data. It tells you what it means. AI-generated insights surface patterns and recommend actions: which markets to target, which content is working, when a Shazam spike might predict streaming growth. You get answers, not spreadsheets. Free accounts see Spotify stats. Paid plans unlock the full picture. ## **Who is NotNoise for?** Independent artists and labels releasing music on streaming platforms. Whether you distribute through DistroKid, TuneCore, CD Baby, TooLost or any other service, NotNoise fits into your release workflow. No marketing background required. If you can upload a track to Spotify, you can use NotNoise. ## **Getting started** Create a free account to start using Smart Links, Playlist Pitching, and Smart Ads. No credit card required. Subscriptions unlock more features and discounts. Campaigns are pay-per-use. --- # Creating your account (https://notnoise.co/documentation/creating-your-account) Sign up for NotNoise and set up your artist profile in minutes. Creating a NotNoise account takes less than a minute. Here is how to get started. ## Sign up 1. Go to notnoise.co and click Sign Up in the top right corner. 2. Enter your email address and create a password. Or sign up with Google for one-click access. 3. Check your email for a verification link and click it to confirm your account. ## Set up your profile After signing up, you will be asked to connect your Spotify artist profile. This helps us auto-populate your smart links with the right artwork and platform links. Do not have music on Spotify yet? No problem. You can skip this step and add your artist profile later. ## Choose your plan NotNoise offers a free plan to get you started. You can upgrade anytime to unlock features like email capture, tracking pixels, and unlimited smart links. --- # Connecting your artist (https://notnoise.co/documentation/connecting-artist) Link your artist profile to auto-populate smart links and track your growth. Connecting your Spotify artist profile unlocks powerful features. NotNoise can auto-fill your smart links with artwork, find your music across platforms, and show you listener insights. ## How to connect 1. Go to your Dashboard and click on Settings in the left menu. 2. Find the Artist Profile section and click Connect Spotify. 3. Search for your artist name and select your profile from the results. 4. Click Confirm to link your artist profile. ## What you get Once connected, NotNoise automatically pulls your album artwork when you create smart links. We also show you monthly listener stats and help you track your growth over time. ## Multiple artists Managing multiple artist projects? Team plans let you connect up to 3 artist profiles and switch between them from your dashboard. --- # Dashboard overview (https://notnoise.co/documentation/dashboard-overview) Learn your way around the NotNoise dashboard and find what you need. Your dashboard is home base for everything in NotNoise. Here is a quick tour of what you will find. ## The sidebar On the left side, you will see your main navigation. Links takes you to your smart links. Promotions shows your playlist pitching campaigns. Ads shows your Smart Music Ads. ## Your artist overview The main dashboard shows your connected artist profile, monthly listeners, and recent activity. You can see how your links are performing at a glance. ## Quick actions The Create Smart Link button is always visible in the top right. Click it to start a new link in seconds. You can also access your email subscribers and social assets from the sidebar. ## Settings Click Settings at the bottom of the sidebar to manage your account, billing, and connected artist profiles. --- # Creating your first smart link (https://notnoise.co/documentation/creating-smart-link) Build a landing page for your music that works on every streaming platform. A smart link is a landing page for your music. Fans click one link and choose their favorite streaming platform. It takes about 2 minutes to create one. ## Create a new link 1. Click Create Smart Link from your dashboard. 2. Search for your track by name or paste a Spotify link. NotNoise finds your music across all platforms automatically. 3. Review the platforms we found. You can add or remove any that do not apply. 4. Choose your link URL. Keep it short and memorable, like notnoise.co/your-song-name. 5. Click Publish. Your smart link is now live. ## Share your link Copy your new link and share it everywhere: Instagram bio, Twitter, TikTok, email newsletters, press kits. One link that works for all your fans. --- # Customizing your link (https://notnoise.co/documentation/customizing-your-link) Make your smart link match your brand with colors, images, and themes. Your smart link should feel like you. NotNoise gives you full control over colors, backgrounds, and layout. ## Choose a theme Open your smart link editor and find the Design section. You can choose between light and dark themes as your starting point. ## Background options Pick a solid color, gradient, or upload your own background image. Many artists use their album artwork with a blur effect for a cohesive look. ## Button style Customize the streaming platform buttons with different colors and shapes. Make Spotify green pop or keep everything monochrome. ## Preview before publishing Use the live preview to see exactly how your link looks on mobile and desktop before you share it. --- # Adding email capture (https://notnoise.co/documentation/email-capture) Collect fan emails directly from your smart links to build your mailing list. Email is the only fan connection you truly own. Social platforms come and go, but your email list stays with you. NotNoise makes it easy to collect emails from your smart links. ## Enable email capture 1. Open your smart link editor and find the Email Capture section. 2. Toggle Enable Email Capture to on. 3. Write a headline that tells fans what they get by subscribing. Something like "Get early access to new releases" works better than just "Subscribe". ## View your subscribers Go to Email Subscribers in your dashboard sidebar. You can see all collected emails and export them as a CSV for your email marketing tool. ## Pro plan required Email capture is available on Pro and Team plans. Upgrade from your Settings page to unlock this feature. --- # Setting up tracking pixels (https://notnoise.co/documentation/tracking-pixels) Add Meta, TikTok, and Google tracking pixels to measure your ad performance. Tracking pixels help you measure how well your ads are working. When a fan clicks through to Spotify after seeing your ad, you can track that conversion. ## Supported platforms NotNoise supports tracking pixels from Meta (Facebook and Instagram), TikTok, and Google Ads. You can use one or all three on the same smart link. ## Add a pixel 1. Open your smart link editor and find the Tracking Pixels section. 2. Toggle on the platform you want to track. 3. Paste your Pixel ID from your ad account. For Google Ads, you also need your Conversion Label. ## What gets tracked NotNoise fires a PageView event when someone lands on your smart link, and a Lead event when they click through to a streaming platform. This helps ad platforms optimize for fans who actually listen. ## Pro plan required Tracking pixels are available on Pro and Team plans. --- # Smart Links Dashboard (https://notnoise.co/documentation/smart-links-dashboard) Learn how to read your smart link analytics and what the numbers mean. Your analytics dashboard shows how fans interact with your smart links. Here is what each metric means and why it matters. ## Page views This is how many times fans visited your smart link. One person visiting twice counts as two page views. ## Clicks Clicks show how many times fans tapped a streaming platform button. This is the moment they went from your link to actually streaming your music. ## Click rate Click rate is clicks divided by page views. A 60% click rate means 6 out of 10 visitors clicked through to stream. Higher is better. ## Time range Use the date picker to see analytics for different periods. Check your release day stats or look at the full picture over months. --- # Audio preview (https://notnoise.co/documentation/audio-preview) Add a 30-second audio clip so fans can preview your track directly. Audio preview lets fans hear a snippet of your track right on your smart link, before they click through to stream. ## Enable audio preview When you create or edit a smart link, look for the Audio Preview section. Toggle it on, and NotNoise automatically pulls a 30-second clip from Spotify. ## Custom clips Want to use a specific part of your track? You can upload a custom audio clip. Pick your best 30 seconds, the hook or chorus that makes fans want to hear more. ## Why it matters Audio preview increases click-through rates. Fans who hear a sample are more likely to open Spotify and stream the full track. It removes friction from discovery. --- # Smart Link Analytics (https://notnoise.co/documentation/smart-link-analytics) See which streaming platforms your fans prefer. Different fans use different platforms. Your analytics show which streaming services your audience prefers. ## Platform breakdown See the percentage of clicks for each streaming platform. Spotify usually leads, but Apple Music, YouTube, and Amazon all have dedicated users. ## Why this matters If you see strong Apple Music numbers, make sure your Shazam strategy is on point. High YouTube clicks might mean your fans want more video content. --- # Pre-Save Pages (https://notnoise.co/documentation/pre-save-pages) Let fans save your upcoming release before it drops. Pre-saves let fans add your upcoming release to their library before it comes out. On release day, your track automatically appears in their collection. ## How pre-saves work When you create a smart link, you can set a release date. Before that date, fans see a Pre-save button instead of Play. They authorize Spotify, and we save the track to their library automatically when it drops. ## Create a pre-save link 1. Create a new smart link and search for your track. 2. If your track is not released yet, we detect this automatically and enable pre-save mode. 3. Set your release date. This tells us when to switch from pre-save to regular streaming links. ## Track your pre-saves Your smart link analytics show how many fans pre-saved. Use this to gauge excitement before release day. --- # Social Media Promo Cards (https://notnoise.co/documentation/social-media-promo-cards) --- # How playlist pitching works (https://notnoise.co/documentation/how-pitching-works) Learn how NotNoise connects your music with real playlist curators. Playlist pitching connects your music with curators who run playlists on Spotify, Apple Music, and other platforms. Unlike bots and fake streams, we work with real people who listen to every submission. ## The process You submit your track with a short pitch. We match it with curators based on genre, mood, and style. Each curator listens and decides if it fits their playlist. You get feedback either way. ## What curators look for Curators care about quality and fit. They want tracks that match the vibe of their playlist. A great lo-fi track might not fit a high-energy workout playlist, even if it sounds amazing. That is why targeting matters. ## Realistic expectations Not every pitch results in a placement. Industry average is around 10-20% acceptance. The goal is to build relationships with curators over time. Each campaign teaches you what works for your sound. ## No bots, no fake streams We only work with vetted curators. No bot playlists, no purchased streams. Every listen comes from a real person who chose to add your track. This keeps your Spotify account safe and your growth authentic. --- # Creating a pitching campaign (https://notnoise.co/documentation/creating-pitching-campaign) Step-by-step guide to submitting your track to playlist curators. A pitching campaign sends your track to curators who match your genre and style. Here is how to create one that gets results. ## Start a new campaign 1. Go to Promotions in your dashboard sidebar. 2. Click New Campaign and search for your track. 3. Select your primary genre and up to 3 sub-genres that describe your sound. ## Write your pitch Your pitch is what curators read before listening. Keep it short and specific. Mention your influences, the mood of the track, and any notable achievements. Skip the hype and be genuine. ## Choose your package Select how many curators you want to reach. Larger packages mean more opportunities, but start small if this is your first campaign. Quality feedback helps you improve future pitches. ## Submit and wait After submitting, curators have up to 7 days to review your track. You will get email notifications as feedback comes in. Check your campaign dashboard to track progress. --- # Understanding pitching results (https://notnoise.co/documentation/understanding-pitching-results) How to read your campaign results and what the feedback means. Your campaign results show how curators responded to your track. Here is how to read them and learn from the feedback. ## Result types Approved means the curator added your track to their playlist. You will see which playlist and can track streams from there. Not a fit means the curator listened but felt it did not match their playlist style. This is not a rejection of your music quality. Pending means the curator has not reviewed your submission yet. Give them time. ## Reading feedback Many curators leave written feedback explaining their decision. Pay attention to patterns. If multiple curators mention the same thing, that is valuable information for your next release. ## Success metrics A 15-25% approval rate is considered good. Even top artists face rejection. Focus on the placements you do get and the relationships you build with curators who like your sound. --- # Using curator feedback (https://notnoise.co/documentation/using-curator-feedback) Turn curator feedback into actionable improvements for your music. Curator feedback is one of the most valuable things you get from pitching. Even rejections contain useful information if you know how to read them. ## Common feedback themes Production quality comments usually point to mixing or mastering issues. Consider getting a second opinion from a professional engineer. Playlist fit comments mean your targeting needs adjustment. Try different genre tags or look for playlists that better match your actual sound. Energy or vibe comments suggest the emotional tone does not match the playlist. A mellow indie track will not fit a high-energy playlist, even if the genre is right. ## Acting on feedback Look for patterns across multiple responses. One curator saying something is an opinion. Five curators saying the same thing is data you can act on. ## Building relationships When a curator approves your track, remember them. Follow their playlist. Submit your next release to them again. Building relationships with curators who like your sound pays off over time. --- # Plans and pricing (https://notnoise.co/documentation/plans-pricing) Compare NotNoise plans and find the right one for your needs. NotNoise offers flexible plans for artists at every stage. Start free and upgrade when you need more. ## Free plan Get started with limited smart links and basic analytics. Perfect for testing NotNoise with your first release. ## Pro plan Unlimited smart links, email capture, tracking pixels, and advanced analytics. Everything you need to run professional campaigns. ## Team plan Everything in Pro, plus support for multiple artist profiles. Ideal for managers, labels, or artists with multiple projects. ## View pricing Visit notnoise.co/pricing for current prices and to compare features side by side. --- # Managing your subscription (https://notnoise.co/documentation/managing-subscription) Upgrade, downgrade, or cancel your NotNoise subscription. You can manage your subscription anytime from your account settings. No long-term contracts, no cancellation fees. ## Upgrade your plan Go to Settings, then Billing. Click Upgrade and choose your new plan. You will be charged the prorated difference for the current billing period. ## Downgrade or cancel From the same Billing page, you can downgrade to a lower plan or cancel entirely. Your access continues until the end of your current billing period. ## What happens when you cancel Your smart links stay live forever, even on the free plan. You just lose access to pro features like email capture and tracking pixels. --- # Invoices and payments (https://notnoise.co/documentation/invoices-payments) View your billing history and update payment methods. Access your billing history and manage payment methods from your account settings. ## View invoices Go to Settings, then Billing. Click Manage Billing to open the billing portal. Your complete invoice history is there, with PDFs you can download. ## Update payment method In the billing portal, you can add a new card or update your existing payment method. Changes take effect immediately. ## Failed payments If a payment fails, we will email you and retry a few times. Update your card in the billing portal to avoid any interruption to your service. --- # Getting started with Smart Ads (https://notnoise.co/documentation/getting-started-smart-ads) Run your first music ad campaign without the complexity. Smart Ads lets you run Meta ads (Facebook and Instagram) without the usual complexity. We handle the technical setup so you can focus on your music. ## What Smart Ads does You create a video ad using our creative studio, set your budget, and we run the campaign for you. We target music fans likely to enjoy your genre and optimize for clicks to your smart link. ## Requirements You need a smart link to send traffic to, a short video or audio clip for the ad creative, and a budget of at least $20. That is it. No Meta Business account setup required. ## How much to spend Start with $20-50 to test if ads work for your music. You can expect 500-2000 impressions and 20-100 clicks depending on your creative and targeting. Scale up what works. ## Results to expect Ads drive awareness and clicks. Not everyone who clicks will stream, but you are building familiarity. Many fans need to see you 3-5 times before they become regular listeners. --- # Creating video creatives (https://notnoise.co/documentation/creating-video-creatives) Make scroll-stopping video ads with our creative studio. Great ads stop the scroll. Our creative studio helps you make video ads that grab attention in the first second. ## Using the creative studio 1. Go to Ads in your dashboard and click Create Ad. 2. Upload your album artwork or a custom background image. 3. Add your audio clip. We recommend the catchiest 15-30 seconds of your track. 4. Add text overlays with your artist name and a call to action. ## What makes a good ad Start with your hook. The first 3 seconds decide if someone keeps watching. Use your catchiest melody or most memorable lyric right at the start. Keep it short. 15 seconds is enough for most music ads. Longer is not better on social media. ## Format specifications We automatically format your creative for Instagram Stories (9:16), Feed (1:1), and Reels. You create once and we handle the rest. --- # Budget and targeting (https://notnoise.co/documentation/budget-targeting) Set your ad budget and reach the right audience. Your budget determines how many people see your ad. Targeting determines who sees it. Getting both right is key to a successful campaign. ## Setting your budget Start small with $20-50 to test. Once you see results, scale up. A $100 campaign over 5 days often performs better than $100 spent in one day. ## How targeting works We target fans of artists similar to you. Tell us 3-5 artists your fans also listen to, and we find people who follow them. The more specific, the better. ## Geographic targeting By default, we target countries where streaming pays well (US, UK, Germany, Australia). You can adjust this based on your existing fanbase or touring plans. ## Campaign duration We recommend 5-7 days minimum. This gives Meta time to optimize delivery and find people most likely to engage. Shorter campaigns often cost more per result. --- # Tracking ad performance (https://notnoise.co/documentation/tracking-ad-performance) Understand your ad metrics and optimize future campaigns. Your ad dashboard shows how your campaign is performing. Here is what each metric means and what to look for. ## Key metrics Impressions show how many times your ad was displayed. Reach shows how many unique people saw it. Clicks show how many people tapped through to your smart link. ## Cost metrics CPM (cost per thousand impressions) tells you how expensive it is to show your ad. CPC (cost per click) tells you how much each click costs. Lower is better for both. ## What is a good result For music ads, a click-through rate above 1% is good. Cost per click under $0.50 is excellent. These vary by genre and targeting, so compare your campaigns to each other over time. ## Learning from results If your CTR is low, your creative might not be stopping the scroll. Try a different hook or image. If CTR is good but clicks are expensive, adjust your targeting to be more specific. --- # Common issues (https://notnoise.co/documentation/common-issues) Solutions to frequently encountered problems. Running into trouble? Here are solutions to the most common issues our users face. ## My track is not showing up New releases can take up to 24 hours to appear in search. Try pasting the direct Spotify link instead of searching by name. Make sure the track is actually live on Spotify first. ## Slug already taken Each smart link needs a unique URL. Try adding your artist name or a number to make it unique. For example, instead of "new-song", try "artistname-new-song". ## Analytics not updating Analytics update in near real-time, but there can be a few minutes delay. If you do not see recent traffic after 30 minutes, try refreshing the page or clearing your browser cache. ## Cannot connect Spotify artist Make sure you are searching for the exact artist name as it appears on Spotify. If you have a common name, scroll through the results to find the right profile. Check that you have music published under that artist name. ## Need more help? Contact us at support@notnoise.co. We usually respond within a few hours. --- # Glossary (https://notnoise.co/documentation/glossary) Definitions of common music marketing terms. Music marketing has its own language. Here are the terms you will encounter. ## Smart Link A landing page that lets fans choose their preferred streaming platform. One link for all services. ## Pre-save When fans save your unreleased track to their library. It automatically appears when you release. ## Tracking Pixel A piece of code that tracks visitor behavior for ad platforms like Meta, TikTok, or Google. ## Click-through rate (CTR) The percentage of visitors who click on your link. Higher CTR means your content is compelling. ## Curator Someone who creates and manages playlists on streaming platforms. Getting on their playlist exposes you to their followers. ## Conversion When someone takes a desired action, like clicking through to Spotify from your smart link or signing up for your email list. --- ## Contact & Support - Documentation: https://notnoise.co/documentation - Pricing: https://notnoise.co/pricing - Twitter: https://twitter.com/notnoise - Email: support@notnoise.co --- Generated by NotNoise. Last updated: 2026-02-22